Ariel McNichol

I design, sell, and ship products that people actually use solve hard problems bring visions to life

Career Summary

Product and design leader who delivers groundbreaking experiences for companies like CVS Health, Apple, Disney, Scilearn, IMG/TWI, Now.com.

I create solutions I wish existed, then scale them. Co-founded mEgo Avatars (reached millions) and MotiSpark (patented, 94% engagement, 3x provider revenue).

Case Studies

MotiSpark, video nudges

  • • patented personalized nudge platform
  • • 94% engagement for 3 month programs
  • • 3x provider revenue
  • • deployed across 7 states.

CVS Health Innovation 

Pilot to scale:

  • • +3 NPS,
  • • +5% digital registration
  • • -20% call-ins.
  • • Expanded to book of business

CVS Health: Accounts 

Login, payments, accounts across 47M members.

  • • +9% login success
  • • -20% call-ins
  • • Led 6 PMs, 8 scrum teams, 180 people.

Testimonials

Fotios Konstantinidis
Fotios KonstantinidisManaging Director, Head of Digital & Data Analytics at Stout, worked with Ariel at 2 companies
“Ariel is one of the few people that possesses all qualities that lead to success in the business world: Creativity, tenacity, persistence, professionalism, business acumen and above all integrity. She is amazing in her creative work and vision, product management and presentations to investors and clients. She always goes above and beyond on what is required to make her company successful and profitable.”
Gail Benitez Hair
Gail Benitez HairSenior Product Manager, CVS Health reported to Ariel
“Ariel is nothing short of exceptional. Ariel possesses a unique blend of visionary thinking and creativity that consistently left me in awe…She had an uncanny knack for seeing opportunities where others might not, and her forward-thinking approach was instrumental in driving our team's success. She is a leader, mentor… fostering an environment where everyone feels empowered to contribute their best ideas and work collaboratively.”

About

Feeling useful is my soul’s food. I love making complex things feel friendly and asking questions that put things in motion. 

Raised by a lady of the canyon, a multi-ethnic mutt descended from academics and entertainers. Two teenage sons and dogs I drag on hikes in beautiful hills.

techstars mentor

I love being an advisor, judge, resource+ for startups at Techstars, BioScienceLA, ScaleHealth, UCLA and UCI.

During the pandemic, my son and I created an interactive video series to help seniors navigate lockdown. Shared by governments and nonprofits, watched by millions.  See in English, Spanish, Portuguese and French

Experience & Skills

Started off designing for Apple and SciLearn. Evolved into global creative director, then product leader, startup founder, patent holder. Led 180+ across product and design at CVS Health.

Tools: Figma, Jira, Python, Adobe CC (Premiere, AE), SketchUp, Salesforce, Amplitude/Mixpanel/GA
Craft: UX / UI / user research, prototyping, video production, product design, agent refinement
Fluent in: AI/ML products, behavioral science, digital health, value-based care, HIPAA
Range: 0→1 builds, enterprise innovation, turnarounds, 4-continent launches
Leadership: Cross-functional teams · fundraising · storytelling · Speaker, advisor, Techstars, UCLA

Recent experiments

Contact

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Ariel McNichol, © 2026