Gymboree Play & Music
Goals:
• Increase online class bookings by 20%
• Create digital Design System & SFMC templates
Context:
Gymboree Play & Music had just been acquired by South Korea’s Zeavion Holdings. They hired a small group of us to modernize the digital experience, hoping to boost class enrollment and per-capita spending.
Role:
Consultant hired to modernize design-system, migrate assets to Salesforce MC, create ad and website templates and conversion funnels as well as actual creation of collateral.
Approach:
Ensure our clients and end-user’s goals, fears and opinions were well understood as well as the competitive landscape. This included market research, conducting multi-role user interviews and then creating and discussing mock-ups and competitive analysis to ensure all stake holders were on board with next steps. Next step was to create rapid prototypes, conducted member and on-site interviews to ensure prototypes were meeting booking needs and processes. Utilized A/B testing for optimizing user interface designs. Leveraged iterative feedback loops for continuous improvement, aligning closely with Gymboree’s objectives and user needs.
We migrated Gymboree’s digital ecosystem to Salesforce Marketing Cloud including templates, marketing funnels and campaign designs. I designed and implemented new site templates which included updated approach to selecting time(s) for classes and a comprehensive revitalization of style-guide and asset libraries.
Results:
A 20% increase in online class bookings, reduced operational costs, and an improved site employee experience due to fewer phone inquiries.
Successfully designed and deployed client-endorsed templates & modernized design system for a unified, engaging brand across platforms.
