MotiSpark
Personalized video nudges for ongoing motivation
MotiSpark’s SMS based platform tripled healthcare provider revenues by engaging patients with personalized motivation and empathetic messages from their caregivers to make it easier to RPM & CCM care plans and show up to their appointments.
The platform combines best practices from advertising, behavioral science and interaction design to inspire people to use the draw of their phones to identify goals and spark healthier actions.
- restarted 10/23 after clinical pilot partners restart COVID19 delayed projects
Objectives:
To develop a digital health tool aimed at aiding individuals in identifying personally relevant healthy behaviors and motivating them to take action over a period of no less than three months. This will be achieved through personalized visual nudges, simultaneously enabling clinicians to reduce the time spent on non-billable support for their patients between appointments.
Key Performance Indicators (KPIs):
Behavioral Identification Improvement: Achieve a twofold increase in the capability of patients to pinpoint personally relevant healthy behaviors compared to conventional healthcare methods.
Engagement Retention: Sustain engagement of both patients and providers over a period of 3 months, with each video on the platform being viewed at least once.
Cultural Relevance & Inclusivity: Garner positive feedback regarding cultural relevance and inclusivity from a diverse demographic spectrum.
Non-Billable Support Reduction: Decrease the necessity for non-billable support from clinicians between billable events for patients enrolled in the program.
Appointment Adherence: Attain a decline in patient no-show rates for scheduled appointments.
User Interaction: Achieve substantial user interaction with the platform’s functionalities, reflecting on the usability and engagement factors.
Process
Research & Ideation:
– Conducted extensive market research to identify key challenges within existing digital behavioral interventions.
– Established collaborative engagements with researchers and providers from reputable institutions like UCLA, Clemson University, Children’s Hospital of LA, University of Texas, and Merck Pharmaceuticals, alongside specialized provider groups in CCM and RPM.
Design & Development:
– Developed a user-centric platform with a strong emphasis on ease of use and customization, ensuring an engaging user experience.
– Introduced innovative features like visual nudges and culturally insightful videos to foster personalized user engagement.
Testing & Iteration:
– Implemented robust feedback loops, enabling continuous refinement of the platform based on user feedback and behavioral analytics.
– Prioritized functionalities that demonstrated significant user interaction, aligning with our goal of enhanced user engagement.
Results:
Platform Engagement: Attained a remarkable 94% engagement rate within the initial three months post-launch of MotiSpark.
Collaborative Expansion: Established fruitful collaborations with healthcare providers and community constituents, extending Chronic Care Management services, particularly benefiting patients diagnosed with two or more chronic ailments predominantly from Medicaid.
Diverse Demographic Reach: Successfully reached diverse demographics with special emphasis on region-specific content catering to the needs of different communities, notably African Americans in Illinois and Hispanics in Texas.
User Behavior Analytics: Utilized user responses and behavioral analytics to iteratively refine the platform, enhancing user experience and satisfaction.
Health Improvement Indicators: Received positive feedback from Chronic Care Management nurses indicating better health, contentment, and collaborative behavior among patients interacting with MotiSpark.
Content Consumption: Registered an average view rate of 1.7 times per video and a monthly engagement rate of 12 interactions per user on the platform.
